Pranayums spice mix brand uses an Indian spice blend inspired by the founder’s Auntie.

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Trust in My Elders aka “Good Enough for Grandma...”

What: You might remember Michael Pollan advising us to only eat foods that our Grandma would recognize. That philosophy now extends to remedies and preventative care that an elder in our family might have practiced. As Bone Broth gained traction a few years ago, we heard stories about how grandma would sip broth to help ward off a cold or to remain strong. This year, we saw several natural preventatives and remedies inspired by ancestral recipes. This included the spice mix brand Pranayums, using an Indian spice blend inspired by the founder’s auntie. GinBao, drunk hot or cold, provides an alternative to bone broth for internal health and well-being. And RePear offers the cooling properties of pear to help soothe and ease a cold. This too is based on Chinese Medicine principles and time-proven recipes.

Truth: In many cultures, we hear of elders living long, healthy lives. So why wouldn’t we do what they did? There’s no one as savvy as grandma so if it was good enough for her, why shouldn’t it work for me?

What It Means For You: What old-world remedies and naturally-derived cure-alls exist in your product line or brand’s history that could be renewed? Is there a new category for you to explore based on the teachings of Eastern medicine? This is where it’s important to be true and authentic to the source in order for consumers to buy into what you are offering.

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